Earlier this week, a fun-loving contingent of ski and snowboard brands and snowsports retailers from across British Columbia converged on Sun Peaks Resort to test next year’s gear during the second annual B.C. Dealer Demo to take place at the resort.

With 4,270 of skiable acres spread out across 139 runs on three peaks (Tod, Sundance and Morrisey), Sun Peaks is Canada’s second largest ski resort, and thanks to the diversity and well-rounded nature of its impressive terrain, offers a whole lot of something for everyone.

From long, rolling and silky smooth groomers, to perfectly pitched and well-spaced glades, to steep, tight trees and a touch of alpine for good measure, whether you’re a family, first-timer or full-sender, Sun Peaks unquestionably has you covered.

Toss in an idyllic, European-esque village at the base that you can ski in, out and through, mixed with a horseshoe of charming hotels and mouth-watering restaurants serving up European, Asian and Pacific Northwest cuisine, and you’ve got the recipe for a ski resort that is deservingly world-renowned, but refreshingly lacking the long lift lines and sticker shock-inducing prices of some of its smaller counterparts.

Thanks to the above, and its central location just outside the city of Kamloops in Interior B.C., it also provided a convenient location for passionate members of the ski and snowboard industry from across the province and country to journey to in the heart of winter, all for the purpose of hot lapping 2024/2025 products in the champagne powder that those of us in attendance were fortunate enough to frolic in.

And since they say a picture is worth a thousand words, here’s a preview of the exciting new products we saw from 17 different ski brands, all of which will be arriving at your neighbourhood ski shop (ps: shop local!) next fall…

A sneak peek at some of Armada’s 2024/2025 skis, including the Zero Series, Declivity collection and Locator line…

The Atomic Bent Family.

More of the Bent Family, and Atomic’s completely revamped Backland series, designed by Chris Rubens (learn more about them by clicking here).

Atomic’s updated Maverick and Maven lines (learn more about them by clicking here).

A look at what’s coming down the pipe from the always exciting Black Crows...

Black Diamond’s re-tooled Impulse line.

Blizzard’s all-new Anomaly line, which replaces the Cochise, Bonafide and Brahma (learn more about them by clicking here), and a glimpse at the updated version of their award-winning Black Pearl collection (which you can read all about by clicking here).

Blizzard’s trusty, do-it-all, freeride-focused Rustler line, which is unchanged for next winter.

Dynastar’s updated M-Free line (Not pictured: the all-new M-Free 112… some lucky skier was evidently getting after it on them).

Dynastar’s rock-solid, all-mountain M-Cross line, and its re-tooled and more accessible M-Pro line.

Elan’s award-winning and completely redesigned Ripstick collection.

Elan’s Playmaker line, with the all-new Playmaker 111 on the left.

Elan’s corduroy destroying Wingman & Wildcat collections.

Faction’s new Studio collection, which combines the previously named Mana series with the brand’s park-focused and athlete-driven Studio skis.

Faction’s Prodigy collection, which is now unisex and available in two different topsheet graphics per model.

Faction’s Agent collection.

Faction’s Dancer collection.

A look at next year’s lineup from the Quebec-based Ferreol Skis.

Fischer’s impressive Ranger line (which comes in two topsheet colour options per model), and the long-awaited return of the Nightstick, which comes in multiple waist widths.

Fischer’s revamped The Curv series.

Head’s award-winning, bombproof line of Kore skis…

A sneak peek at the updated graphic on Head’s Oblivion 102.

K2’s redesigned Reckoner line (featuring Karl Fostvedt’s pro model on the far left) and new freestyle-focused Omen line.

K2’s Mindbender collection, which gets a cosmetic upgrade for next year.

Line’s Chronic 94 & 101, Bacon 108 & 122, plus the redesigned Vision, Pandora (which are now unisex, and aim to fill the void of the brand’s dearly departed Sick Day line) and Optic collections.

Line’s Pescado, Sakana, Ruckus, Honey Badger TBL, Honey Badger, TW Pro & Blend.

Nordica’s redesigned Enforcer line, which you can read all about by clicking here.

Nordica’s redesigned Santa Ana line, which you can read all about by clicking here.

Rossignol’s incredibly popular Sender Free 110, and the all-new Sender Soul 102.

Rossignol’s new and impressive all-mountain-focused line of skis, the Arcade.

Salomon’s all-new and radical-looking powderhound of a ski, the QST X, alongside the QST Echo 106 and QST Blank.

The remainder of Salomon’s stalwart QST collection.

Salomon’s Stance collection.

Salomon’s female-focused QST and Stance collections.

Volkl continues to bring the graphic heat on their Revolt line of skis.

Volkl’s snazzy-looking Blaze collection.

Volkl’s Secret collection and all-new and expanded Mantra line.

Volkl’s groomer railing Peregrine line, which replaces the Deacon.

That’s all for now, but stay tuned for more in-depth looks at the above products as this winter continues. Big thanks to all of the brands and retailers for the good times earlier this week, and an extra special thank you goes out to the good people at Tourism Sun Peaks and Sun Peaks Resort for having us, and to Nancy Greene's Cahilty Lodge (click here to check them out) for providing us with a cozy place to stay.

Nancy Greene's Cahilty Lodge

For more information on Sun Peaks Resort, be sure to visit sunpeaksresort.com.

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