Roz Groenewoud Inks Deal with Coalition Snow


After joining the folks at MEC earlier this year, Canadian halfpipe shredder Roz Groenewoud has another new sponsor backing her: Coalition Snow, a Colorado-based for-women by-women ski and snowboard manufacturer. 

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In addition to announcing the sponsorship, Coalition has unveiled Groenewoud’s pro model ski.

“The graphics are a stylized Golgi stain—a technique created to visualize neuron tissue organization and connections under light microscopy,” Groenewoud wrote on her Facebook page upon announcing the ski. “I wanted to meld the two things that are my current pursuits/passions—skiing and neuroscience. What I love about the Golgi stain is the mixture of chaos and beautiful organization—quite symbolic of my life at the moment!”

Roz g skis square
The new whips: science meets skiing.

For more information on the partnership and ski, read the full press release from Coalition Snow below: 

Canadian halfpipe skier Roz Groenewoud joins the Coalition Snow professional athlete team and will compete on the Roz G Pro Model that she designed with the company this season. Committed to finding a company that would work with her to design the perfect halfpipe ski, Groenewoud began following the development of Coalition Snow in 2015.

“I was really impressed with Coalition’s bold philosophy as a ski company so I started following their development. In the summer, I decided to approach them to see if they would be interested in helping me create my ski,” said Groenewoud.

“I wanted a ski that was stiff enough to withstand the G-force of going through the transition at fast speeds. It needed to be stiffer than a typical park ski but not as stiff as a GS ski. I wanted them to be strong but with relatively light construction. It wanted dimensions that I believe are ideal for pipe skiing.” The result is the Roz G Pro Model, a traditional full camber ski that is 176 cm in length, 83 mm under foot, with a 20-meter turn radius.

“My skis are very strong and stiff enough, while still being agile. Plus they are an exceptional carving ski,” said Groenewoud.

Often referred to as Roz G, Groenewoud has competed in freeskiing events internationally since she was 15-years-old. She has developed as a halfpipe specialist. Her results include seven X Games medals including two Gold. She won FIS World Championships and has ranked first in the world on the Association of Freeski Professionals ranking system.  Roz has medals from every major event for female pipe skiers including Dew Tour, European Open, World Cups, Grand Prix, World Ski International, US Open, and others.  Roz received an early nomination to the Canadian Olympic Team to compete in the 2014 Sochi Olympics.

“From the very beginning, Roz impressed us with her drive, acumen, and her passion for skiing. She knew exactly what it would take to build a pro model that would deliver, and we’re proud to have helped make her vision come to fruition. Working with her has been an absolute pleasure, and we welcome her to the team,” said Jen Gurecki, CEO of Coalition Snow.

See Groenewoud compete on the Roz G. on on Jan. 29 at the 2016 X Games in Aspen, Colo.

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