FREERIDE WORLD TOUR BAQUEIRA BERET RECAP
Sunny skies greeted athletes today in Baqueira Beret for the first stop of the 2023 Freeride World Tour (FWT). The day lived...
Sunglass and apparel manufacturer, Pit Viper, has announced their partnership with one of the world’s most iconic and most recognizable skiers, Glen Plake. Plake joins a growing list of trailblazing Pit Viper Key Players who buck the norms and push the boundaries in their sport, including Tanner Hall, Travis Pastrana, and Rob Gronkowski.
Glen Plake, widely recognized for his colorful array of mohawks, is a household name in the ski industry. The rebellious US Ski team member turned freeskiing icon is a US Ski & Snowboard Hall of Famer, ski movie staple, and Level 3 PSIA instructor and examiner. His list of accomplishments runs for miles, but simply put–Plake is a hot-dogging ski legend that has shaped the ski industry into what we know today.
A self-described lover of gasoline and gravity, Plake fits in well with the brand’s affinity for stunts, as well as its ethos of not taking life too seriously. “Glen Plake is the original radical of skiing, and the Godfather of being serious about not taking life too seriously,” commented Pit Viper team manager JP Gendron. “He has spent his life defying norms, pushing the limits, and evolving what it means to be a skier for every generation to follow, including many of us at Pit Viper. Combined with his wild style, immense kindness, and infectious laughter, Plake is the epitome of a Key Player. We’re honored to have Glen and Kimberly join the Pit Viper family.”
No stranger to sponsorship deals and brand partnerships, Plake believes he’s finally met his perfect match with Pit Viper. “I’ve been liberated,” Plake commented on his partnership with the brand. “I’ve been stuck in a rut of not being who I want to be, and now I’m free,” he concluded.
Like many sponsorship agreements, Plake will not only act as a “Key Player” or ambassador for the brand and it’s products, but he will also be involved in product ideation and design. “I require technical products that work in the harshest environments in the world, while doing real activities,” Plake stated. “Sure you want to look cool, but it also has to work well. Because of all my varied interests, and history of working in R&D, the opportunity to help create new, test new, and have a voice in what people can wear is something that really intrigues me.” He continued, “I don’t want to create another, I want to create a new.”
Stay tuned for more from Pit Viper and Glen Plake.
Sunny skies greeted athletes today in Baqueira Beret for the first stop of the 2023 Freeride World Tour (FWT). The day lived...
The inaugural Colour The Slopes Summit at Revelstoke Mountain Resort paves a way forward.
The 2023 Freeride World Tour (FWT) is finally kicking off, as athletes and FWT staff prepare to return to the Spanish Pyrenees for one of the hottest events of the season.
On the latest episode of the Low Pressure Podcast, Chris Rubens discusses switching sponsors for the first time in his career.
The 2023 Freeride World Tour (FWT) is about to begin, and the FWT has announced multiple withdrawals from the regular roster, largely owing to early-season injuries.
Atomic is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster of world-class athletes.
Picture is thrilled to announce the addition of skier, Chris Rubens, and snowboarder, Timmy Taussig, to their team of athletes.
The Freeride World Tour has merged with the International Ski and Snowboard Federation (FIS), which is acquiring all FWT properties.
For the latest episode of the Low Pressure Podcast, Mark Warner sat down with Alex “Army” Armstrong for the second time.
Blizzard Tecnica is proud to announce the third annual scholarship for women looking to advance their education in snowsports.
For the latest episode of the Low Pressure Podcast, Mark Warner sat down with the star of our Issue 8.2 cover, Tom Peiffer.
At the dawn of a promising winter season, it is with great enthusiasm that Station touristique Massif du Sud announces the arrival of a new shareholder and President, Pierre-Yves Charest.
The Freeride World Tour (FWT) has announced a new overarching identity to bring more clarity to the relationship between the FWT Junior,...
Following four days of premieres, parties and an impressive gathering of the snow sports community, the Whistler edition of the iF3 Festival...
This winter’s Freeride World Tour (FWT) will consist of five events and 44 riders, but these are merely numbers. The world-class spectacle...
The iF3 Festival is excited to announce the nominees of the 2022 iF3 Movie Awards, which will take place during the kickoff...
The Freeride World Tour (FWT) is proud to announce its calendar for 2023, featuring awe-inspiring freeride destinations around the globe. The world’s...
Hot on the heels of the iF3 Festival unveiling details for their Whistler event on October 19th – 22nd (which includes the...
Calling anyone in and around the Whistler area! The iF3 Festival is kicking off its world tour on October 19th – 22nd...
The Faction Collective is proud to announces that the company is now B Corp Certified.
The Low Pressure Podcast has returned from its summer hiatus, and is kicking off its fall slate of shows with the decorated...
After previewing over 90 ski and snowboard film projects, the iF3 Festival is excited to announce the official selection for the 15th...
Elan, the only global ski manufacturer handcrafting skis 100% on green energy and 100% in the Slovenian Alps, for 77 years, earns...
After welcoming Sun Valley and Snowbasin back to The Mountain Collective Pass in March and Le Massif de Charlevoix in June, the...
The iF3 Festival is excited to announce that its 15th edition will take place in Whistler, B.C. from October 19th to 22nd, 2022,...
Currently celebrating its 115-year anniversary, Rossignol is highlighting its transformative commitment to more sustainable product development, eco-conscious design, product life-cycle and recycling...
The Nines presented by Falken are back and blasting in beautiful Crans-Montana, Switzerland for an historic 30th edition of the unconventional action-sports...
The 2022 Freeride World Tour (FWT) Champions were crowned over the weekend in Verbier, Switzerland at the Xtreme Verbier, the final stop...
Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, announced today its all-new collaboration with Pit Viper,...
The most legendary freeride competition in the world, the Xtreme Verbier, is less than a week away! The event will take place...
Mark your calendars and set your reminders: the 2022 edition of The Nines presented by Falken is less than three weeks away!...
The fourth stop of the 2022 Freeride World Tour (FWT) was completed on Monday in Fieberbrunn, Austria. As the second-to-last event of...
Whitewater Ski Resort is pleased to announce a new quad chairlift that will run to the top of Silver King Ridge from...
Three stops down, only two to go—the 2022 Freeride World Tour (FWT) is more than halfway complete! Following the first three events...
The JP Memorial is returning in person for its 8th year on April 2nd at Woodward Park City, Utah. Join Alpine Initiatives...
Words by Matt Coté Disclaimer: This review is for boot nerds and presumes knowledge of some basic ski boot jargon and history....
Words by Matt Coté Over two years—that’s how long it’d been since I last left Canada. As someone who used to cross...
Jackson Hole Mountain Resort (JHMR) has announced that snowboarder Hans Mindnich, skier Piper Kunst, and skier and Jackson Hole native Corey Jackson...
Jackson Hole Mountain Resort (JHMR) announced today that the annual Kings & Queens of Corbet’s ski and snowboard freeride invitational will kick...
The third stop of the 2022 Freeride World Tour (FWT) ran to successful completion at Kicking Horse Mountain Resort in Golden, B.C....
If you took in Olympic ski big air over the past couple of days on CBC, then you heard the voice of...
The Godfather of Freeskiing himself, Mike Douglas, recently returned to the Low Pressure Podcast for his first sit-down since the LPP’s inaugural...
On the heels of their previously revealed all-mountain touring series of skis, the Enforcer Unlimited & Santa Ana Unlimited, Nordica is excited...
Thirty events. Fourteen years. Four countries. One mission: creating an unparalleled platform to express human talent, camaraderie and progression in action sports,...
The 2022 Freeride World Tour (FWT) continued the blazing pace set by last week’s event in Baqueira Beret, Spain with the second...
Earlier this week, the Freeride Junior World Championships (FJWC) made a triumphant return to Kappl, Austria and the Quellspitze face after a...
The 25th anniversary of the winter edition of X Games went down over the weekend in beautiful Aspen, Colorado, and like each...
Saturday was a historic day for the sport of freeride skiing and snowboarding, as the first stop of the 2022 Freeride World...
On the latest episode of the Low Pressure Podcast, Tatum Monod checks in with Mark Warner to chat about her two-year film...
Hot on the heels of the first half of their conversation (which you can listen to by clicking here in case you...
Since its founding in 1960, Blizzard has made quality skis for every type of skier who enjoys time in the mountains. The...
For the Low Pressure Podcast’s milestone 200th episode, Mark Warner sits down with the man who was on Episode 1 and 100,...
In just 10 days, the 2022 Freeride World Tour (FWT) kicks off with the season’s first event in Baqueira Beret, Spain. EVENT...
On the latest episode of The Powell Movement’s podcast, Mike Powell sits down with an icon of the sport, the venerable Mark...
Kick off the New Year with the 199th episode of the Low Pressure Podcast, which features a rare and not-to-be-missed interview with...
In just 30 days, the Freeride World Tour (FWT) launches its 2022 season! With deep snow already blanketing competition venues in the...
Photos by Rob Lemay Over the past couple of days, and for the fifth year, the Whistler Blackcomb Winter Kickoff hosted by...
On a recent episode of the Low Pressure Podcast, Mark Warner sat down with Wiley Miller at his home in Bozeman, Montana,...
Peak Performance has launched its 2021 fall/winter collection in combination with its e-commerce store in Canada, making their assortment of high-quality, progressive...
With winter arriving in the Northern Hemisphere, the iF3 Festival is presenting a handful of standalone events around Quebec over the course...
For the fifth year in a row, The North Face is proud to partner with Whistler Blackcomb to celebrate the return of...
Nordica recently teased something new was happening to its Enforcer and Santa Ana family of skis on its social media accounts. Today...
Fresh off being crowned Standout Male Skier of the Year at the iF3 Festival for his performance in CK9 Studios’ Here Goes,...
The Freeride World Qualifier will benefit from a revolutionary format update in 2022 with the addition of the Freeride World Qualifier Finals,...
On the latest episode of the Low Pressure Podcast, Mark Warner sits down with rising star Cole Richardson, who recently won Breakout...
On Saturday, October 23rd, the 14th edition of the iF3 Festival concluded with the 2021 iF3 Movie Awards presented by Audio-Technica Canada, Steam...
The Low Pressure Podcast is back for its ninth season, and in addition to launching an all-new YouTube channel to accompany the...
Fresh off of announcing the virtual and in-person schedule of events for the 14th edition of the iF3 Festival, which will take...
Calling all skiers and snowboarders in and around Montreal, Whistler and all over the world… the 14th edition of the iF3 Festival...
K2 Sports has announced plans to integrate the Full Tilt collection of boots into the K2 product line, to further innovate for...
Following a summer of passionate work and preparation, the Freeride World Tour (FWT) is proud to unveil the calendar for 2022! With...
Today, Palisades Tahoe introduced its new name and logo that honor the resort’s history as a land of legends—home to freeskiing pioneers,...
Vail Resorts has announced the opening dates of its 34 North American resorts, offering guests one of the longest ski seasons in...
The International Olympic Committee (IOC) has unanimously approved the addition of Ski Mountaineering to the 2026 Winter Olympics in Milano Cortina, Italy....
The iF3 Movie Awards are evolving. For the 14th edition of the iF3 Festival, which is set to take place from October...
Rory Bushfield is known for living dangerously. He’s part reckless, part calculated, and always fun, and not many people can say they live...
Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts have announced the Climate Collaborative Charter, the ski industry’s first unified effort to...
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) have released their 2021 Sustainability Report. The report details...
On the latest episode of The Powell Movement, Mike Powell sits down with professional skier, daredevil and all around purveyor of good...
Calling all ski and snowboard filmmakers… it’s time to register for iF3! The 14th edition of the iF3 Festival will take place...
Reinforcing the pillar of ‘Community’ within its broad-reaching Respect Program, the Rossignol Group is proud to announce its support of the Share...
The virtual edition of The World Ski & Snowboard Festival (WSSF) has wrapped with over $9,000 awarded in cash prizing. Following the...
Looking for a weekend listen? Settle in for the second part of The Powell Movement’s podcast with one of freeskiing’s forbearers, Kent...
After four days of non-stop riding sessions on an innovative playground of finely sculpted snow features, the 2021 edition of the Audi...
During a time of so much uncertainty, The Freeride World Tour (FWT) has completed undoubtedly one of the toughest seasons yet, adhering...
Kent Kreitler is a living legend. He’ll be remembered as the skier who helped bring tricks to the backcountry, but he was...
The 2021 Audi Nines presented by Falken is officially underway in snowy Crans-Montana, Valais, Switzerland, where a crack team of the world’s...
Collaboration with designer Sebastian Gehwolf has pushed the 2021 Audi Nines setup to stunning new aesthetic heights. This striking blend of function...
Delivering a first-class display of progressive freeriding, the freeride stars of tomorrow looked more like seasoned Freeride World Tour athletes at the...
The team behind the Audi Nines are thankful and excited to announce: It’s official, the Audi Nines are back and it’s game...
The World Ski and Snowboard (WSSF) is returning for its 25th year in a digital format that combines arts, music, and sport. This three-week...
On the latest episode of the Low Pressure Podcast, Cody Townsend checks in with an update on The Fifty Project. Now that...
Among one of the strongest rosters in Xtreme Verbier history, the 2021 kings and queens of freeride were crowned earlier today at...
Culminating at 3,223 metres, the Bec de Rosses face has provided the canvas for some dream-completing runs during the Grand Finale of...
If you’re reading this, then chances are good you’ve looked at a trail map. And if you have, then chances are even...
Athletes held nothing back during the third stop of this season’s Freeride World Tour (FWT) in Fieberbrunn, Austria over the weekend, in...
Fresh snow has restored the Wildseeloder in Fieberbrunn, Austria to itself, priming it to host the world’s best freeriders for the third...
On the latest episode of the Low Pressure Podcast, Blank Collective Films and Backy Sunday big mountain skier Stan Rey returns to...
The world title race is heating up as athletes prepare for the third stop of Freeride World Tour (FWT) in Fieberbrunn, Austria....