Oakley Week 2017 Recap

Date: March 2, 2017 Author: King Writer Categories: feature
Back

Over the course of the past week, from February 22nd through the 26th, Oakley Week was held in Whistler Blackcomb. After making its triumphant debut last winter, the biggest eyewear brand in the world brought a smorgasbord of action and athletes to their sophomore effort, courtesy of a stress-free and shits-and-giggles series of events.

 
Oakley week 2017 opener
WELCOME TO OAKLEY WEEK. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 product 3
PRIZM. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 product 4
PRODUCT. PHOTO BY CHAD CHOMLACK
 

Included on the menu was an all-you-can-eat offering of activities, including daily demos, backcountry clinics, first tracks and mini pipe jams with Team Oakley, and much more, all of which Forecast and our brothers from the same mother at King Snow were front and centre at.

 
Oakley week 2017 first tracks 1
FIRST TRACKS WITH TEAM OAKLEY. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 first tracks 2
LOGAN PEHOTA, RUSTY OCKENDEN & SEAN PETTIT. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 pettit chad
PETTIT. PHOTO BY CHAD CHOMLACK
 

The free-for-all began on Wednesday morning with the first of five days of demos, where the throng of snow enthusiasts on hand at Whistler Blackcomb (courtesy of Family Day and President’s Day) could ditch their Dad’s dusty goggles in favour of a fresh pair of Oakley’s for a few laps, to see (both figuratively and literally) all that their Prizm Lens Technology has to offer. Hint: it’s a lot.

 
Oakley week 2017 demo 1
DEMO DAYS. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 demo 2
FMR FTW. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 demo 3
TRADESIES. PHOTO BY JEFF SCHMUCK
 

On Thursday, members of the all-star roster that make up the Oakley Team took a trip down the Sea to Sky Highway to nearby Powder Mountain Catskiing, where a day’s worth of powder hounding ensued. Included in the stacked squad were Sean Pettit and Logan Pehota on the ski side of things, while Stale Sandebach, Sven Thorgen and local flavour Rusty Ockenden and Charles Reid sent it for snowboarders.

 
Oakley week 2017 cat 1
YOUR CHARIOT AWAITS. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 cat crew 2
SANDEBACH, REID, OCKENDEN, PETTIT, THORGEN & PEHOTA. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 cat crew 3
PORTRAIT PAINTING. PHOTO BY JEFF SCHMUCK
 

While big-rig cameras were residing in the cat, in the spirit of Oakley Week, which was all about having good ol' fashioned times with good friends, a planned photo shoot was quickly replaced by a party shred, as athletes and media alike took turns rocking and rolling off natural wind lips and cornices while iPhoning each other’s exploits.

 
Oakley week 2017 cat boys
PETTIT & PEHOTA. PHOTOS BY JEFF SCHMUCK
 
Oakley week 2017 cat pettit 2
PETTIT SPINS TO WIN. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 cat logan 2
PEHOTA MINDS THE GAP. PHOTO BY JEFF SCHMUCK
 

Following a day’s worth of smiles bigger than the terrain that was skied, a mouth watering meal at the Groovemeister’s (aka Sean Pettit’s dad) restaurant, Legs Diamond, and a booze-soaked afterparty at the GLC, the dawn of the weekend saw one-plankers take to the freshly constructed mini-pipe to shred with legendary pro snowboarder Torstein Horgmo.

 
Oakley week 2017 glc 1
LAUNCH PARTY AT THE GLC. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 glc 2
HANGIN' LOOSE. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 torstein
TORSTEIN HORGMO & THE GOLDEN TICKET. PHOTO BY CHAD CHOMLACK
 

Two days worth of Mini Pipe Challenges followed on Saturday and Sunday in the same setting, where local whippersnappers had the chance to strut their stuff for an Oakley Golden Ticket (which would earn them a free pair goggles), all while taking in trick tips and slapping high-fives with aforementioned and additional members of the Oakley Team, including Olympic snowboard slopestyle gold medalist Sage Kotsenburg.

 
Oakley week 2017 pipe chad
MINI-PIPE. PHOTO BY CHAD CHOMLACK
 
Oakley week 2017 pipe 2
TESTING THE METAL. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 pipe 3
PETTIT SLASHES ONE FOR THE BOYS. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 pipe 4
DROPPING IN. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 pipe 5
KOSTENBURG, BEING NO STRANGER TO HARDWARE, HANDS OUT SOME OF HIS OWN. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 pipe 6
THE GOODS. PHOTOS BY JEFF SCHMUCK
 

Also highlighting the weekend were a duo of backcountry-focused clinics. The off-piste opportunities began on Saturday, which saw those who wanted to learn how to ski tour or split board be taken to Oakley Base Camp in Flute Bowl for some outside-the-ropes education, followed by a fun-filled grind.

 
Oakley week 2017 tour 1
GETTING GEARED UP WHILE OCKENDEN DROPS THE PHOTO BOMB. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 flute 1
OAKLEY BASE CAMP AT THE BASE OF FLUTE BOWL. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 flute 2
CAMPING OUT. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 tour 4
RIPPIN' SKINS. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 tour 5
OFF TO THE RACES. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 tour 6
LEMMING LEGS. PHOTO BY JEFF SCHMUCK
 

The following day, an introductory avalanche clinic was offered for first-timers in Symphony Bowl, during which the incredibly dialed-in Mountain Skills Academy (who also ran the ski touring/split boarding clinic) dropped knowledge on beacon training, probing, proper shoveling and more. 

 
Oakley week 2017 avalanche 1
TRANSCEIVER TESTING. PHOTO BY JEFF SCHMUCK
 
Oakley week 2017 avalanche 2
SNOW PROBING. PHOTOS BY JEFF SCHMUCK
 
Oakley week 2017 avalanche 3
PIT DIGGING. PHOTO BY JEFF SCHMUCK
 

The best part? Not only were these clinics complementary, courtesy of Oakley, but in the event that participants lacked the necessary tools of the trade to partake… so was the gear.

 
Oakley week 2017 final
SEE YOU NEXT YEAR! PHOTO BY CHAD CHOMLACK
 

Bigs up to the good people at Oakley and Whistler Blackcomb for making such an inspiring and fun-filled mini-festival happen, while giving members of the public the opportunity to rub shoulders with their superheroes, better their backcountry knowledge, and enjoy being in the great outdoors that much more. In a world of events that separates the public from the pros via energy drink banners and television cameras, it was refreshing to see such a stalwart of the industry keep it so real.