In the latest installment of Season 2 of The Checkout presented by Smith Optics—our video series that shines a light on local shops—we profile one of Ontario’s most long-running and legendary ski retailers, Squire John's. In this episode, Mark Anderson discusses the business’s 53 year history, its flagship store in Collingwood and additional six locations that service private ski clubs, the pride they take in their customer service, and why they carry Smith and consider it to be such an important brand.

For more information on Squire John’s and to shop online, be sure to visit

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