SMITH OPTICS' PATH OF INNOVATION
Since 1965, Smith Optics’ purpose hasn’t changed: amplify the thrill of human experience. Everything they do, every pillar in their character delivers on this simple idea. Smith exists to fuel fun beyond walls through advanced products that are optimized, styled right and made better. Whether you’re chasing the next storm cycle or ripping corduroy on a bluebird day—pursue your thrill.