A week ago today, Matchstick Productions' latest film, Drop Everything, walked away with one of the most coveted honours of the 18th annual Powder Awards in Breckenridge, Colorado... the award for Best Powder.

To celebrate, MSP has released the segment that was a shoo-in for the hardware, which features three of Canada's best freeskiers, Mark Abma, Eric Hjorleifson and Chris Rubens, getting so trenched in the British Columbia backcountry that the cameraman said it was the deepest day he'd ever seen.

Enjoy the segment below, and be sure to purchase yourself a copy of Drop Everything, which is available for download on all digital services, including Amazon, iTunes (, and more, along with Bluray combo disks at

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