Holmlands is proud to present Seeking Asgard: Ski Life Stories from Iceland, a documentary film and photography project that explores Icelandic ski culture from a human interest perspective; getting to know the personal stories of some of the country’s most pioneering outdoor industry figures—all of whom have helped push the boundaries of skiing in Iceland to new levels through adventure, exploration and hard work.

Shot in April 2022 over the course of three weeks, join Holmlands as they circumnavigate Iceland, holding interviews in all four corners of the island nation—travelling to Ísafjörður in the West, Eskifjörður in the East, Dalvik in the North and Reykjavík in the South, covering over 3000 kilometres.

Photo by Cameron Hall

The series of interviews focuses on personal stories—including relationships between fathers and sons, female empowerment in the outdoor industry, overcoming life-threatening injuries and conversations around the effects and impact climate change is having on the country and ski industry as a whole.

Photo by Cameron Hall

Showcasing the sport in various ways, the interviews take place on sail boats, shorelines and mountain tops as Holmlands celebrates the passion and deep-rooted connection Icelanders hold for the natural environment, while spending time with like-minded locals who are passionate about skiing, adventure, outdoor pursuits and the great outdoors.

Photo by Cameron Hall

With special thanks to Arctic Heli Skiing, Elemental Adventure and UrbanStreet Group, in addition to Holmlands’ logistical partners CampEasy Iceland and The Sick and the Wrong. Experience Iceland with CampEasy and SAVE and an additional 10% on all bookings using the code ASGARD. Book your camper at campeasy.com.

For more information on Holmlands and Seeking Asgard: Ski Life Stories from Iceland, visit holmlands.co.uk.

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