It was far from a given. Although freeride skis from Head had been around for a while, they never put down roots in the community. “We had tried before, but to be honest, at that time we were not a relevant brand in freeride. This was more or less the last chance for us,“ as René Harrer, Director Global Sales and Marketing Ski Division put it.
A task force was formed, the freeride team summoned, and many long days of building and testing later a new ski was born. The combination of lightness and control was unprecedented, and the story of KORE had begun.
Directed by: Jeff Thomas
View the KORE collection: head.com/sports/ski/kore
View more KORE Stories: https://youtube.com/headski
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