This past winter, one of the skiers we admire most and work most closely with, Chris Rubens, made a change. After 19 years of skiing for Salomon, and helping the brand develop game-changing products like the Shift binding, Rubens made the switch to Atomic. As a result, the 39-year-old, Revelstoke, British Columbia-based backcountry wiseman is now lending his experience and expertise to one of the largest and most legendary brands in skiing, and has joined the team to help drive product innovation in Atomic’s touring range for future seasons.
Different skis, same face shots. Chris Rubens in the Selkirk Mountains, B.C. Photo by Bruno Long
In addition to this, Rubens experienced another new beginning by becoming a father last year, and his summertime side venture as the co-founder of First Light Farm in Revelstoke, which he owns with his partner Jesse Johnston-Hill, has become as bountiful as the deep pow he relishes skiing in the winter.
The Atomic Bent 110
To celebrate these changes, and kick off the official countdown to ski season, we’ve teamed up with Atomic and Rubens to offer one lucky skier the chance to win a pair of Atomic Bent 110s. To enter, visit @forecastski on Instagram and tag two friends in the comments below this post that you’re planning on going skiing with on opening day. We’ll then toss all of the usernames who enter into a hat around the end of October (note that you must live in Canada to be eligible), and announce the winner just before the snow starts to fly. On behalf of Rubens and everyone at Atomic and Forecast, good luck!