THE JP MEMORIAL IS RETURNING TO WHISTLER

The fifth annual JP Memorial will be held once again on Whistler Blackcomb during the World Ski & Snowboard Festival. The festival takes place April 10-14, with JP Memorial events staged Wednesday and Thursday.

JP was not only one of the greatest skiers to ever live, he also gave back to the mountain community by starting the non-profit organization Alpine Initiatives. Alpine Initiatives takes this time every year to bring the ski community together in a celebration of the life of JP.

"We are excited to continue the JP Memorial in Whistler by collaborating with the WSSF to bring the event to life,” says Ingrid Sirois, Alpine Initiatives Board Member. “It’s a great fit to host the event as Whistler meant so much to JP. It gave him friends and a community, opportunities to grow as a skier, and shaped part of who he was. It will allow a broader audience to celebrate the legacy of JP and grow the awareness around Alpine Initiatives.”

The JP Memorial is a gathering to remember a friend, a father, a hero and to simply have fun. It’s an intimate springtime event comprised of some pros, some ski-industry types and a bunch of people who simply love the mountains. Open to the public - everyone is invited and encouraged to join.

Lineup of Events:

April 10: Ski Shred Session, 10 a.m. - 2 p.m. (location TBA)
We will ski as a crew on the resort. A time to enjoy the beauty of the present moment and shred in honor of JP.

April 10: Get together and registration, 5 p.m. - 8 p.m. (location TBA)
A time to enjoy good food, good drink, and good company. A time to just hang out and be together in honor of JP.

April 11: Quarter Pipe Shred Session, 11 a.m. - 2 p.m. @ Blackcomb Terrain Park
Meet at Forlise at 10 am to head up the hill to the quarter pipe in the Blackcomb Terrain Park. Registration at the Blackcomb Terrain Park at 11am: Sign up for the shred session on the quarter pipe. We will ski as a crew. A time to enjoy the beauty of the present moment and shred in honor of JP. Don’t forget to bring your helmet.

April 11: Freeski Trivia presented by Evo, 5 - 8 p.m. (location TBA)
Come one come all. Buy in individually or in teams to participate in the trivia night. Hosted by Micah Abrams (Former Editor for ESPN and Freeze Magazine, current Content Director of The Enthusiast Network).

For more information on the event and to register, visitthejpmemorial.com. The World Ski & Snowboard Festival is a proud partner of this year’s event. For festival details, visit wssf.com.