SKULLCANDY LAUNCHES MOOD BOOST WITH A MISSION TO IMPROVE MENTAL HEALTH
Skullcandy is proud to announce the launch of Mood Boost, a powerful program designed in response to the growing mental health crisis among Millennials and Generation Z, especially during this difficult time.
Every month, Mood Boost will spotlight a positive mood and look to lift our collective spirits through:
Exclusive music artist content
Four fast-rising music stars have joined the campaign to represent a diverse range of music genres and world views: Rapper Rico Nasty; Latinx singer-songwriter, Cuco; Indie-pop singer-songwriter Gus Dapperton and London-based pop sensation, Rina Sawayama.
Insightful athlete content
As a brand founded at the intersection of music and board sports, Skullcandy will also profile its rich roster of surf, skate and snow athletes through interviews designed to offer uplifting stories. Followers will hear from iconic professional athletes like surfer Coco Ho, snowboarder Mark McMorris and skateboarder Jenn Soto, among others.
Limited-edition product/art bundle drops
The hottest Skullcandy true wireless products will be released in small-batch, custom colorways and bundled with free limited-edition art prints by renowned graphic designers and pop-culture artists, including London-based Tina Touli and design duo Rude, as well as New York City artist Queen Andrea and France/Asia-based Paiheme Studio.
“The statistics are startling, The World Health Organization reports more than 300 million people suffer from depression worldwide.” says Skullcandy Chief Marketing Officer, Jessica Klodnicki. “As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help.”
A percentage of proceeds from every bundle sale will go to non-profit Jack.org.
"Jack.org is incredibly excited and honoured to partner with Skullcandy. The Mood Boost campaign is a fantastic opportunity to further explore and highlight the intimate connection between music and mental health. We always lean into the power of storytelling through music to create and amplify vital dialogues around mental health through Jack Music. This partnership will help further ingrain music into our DNA, while helping fuel over 3,000 young leaders as they dismantle barriers to positive mental health across every province and territory in Canada,” says Jesse Hayman, VP of jack.org.
The campaign kicks off on April 7th by celebrating the mood ‘Blissful.’ For the next 12 months, Skullcandy will explore and spotlight additional moods such as ‘Original,’ ‘Strong,’ ‘Hopeful’ and ‘Determined’—all designed to bring a daily dose of positivity to the social feeds of the brands’ many followers.
“Our younger customers believe that, if they buy from us, we should have a greater responsibility to the issues facing their generation,” added Klodnicki. “Mood Boost is an important answer to their request that businesses do good in the world.”
For more on Skullcandy’s Mood Boost, visit skullcandy.ca.