ROSSIGNOL INTRODUCES RECYCLABLE SKI
Currently celebrating its 115-year anniversary, Rossignol is highlighting its transformative commitment to more sustainable product development, eco-conscious design, product life-cycle and recycling solutions with the introduction of its all-new Rossignol Essential ski.
Available in limited quantities in fall-winter of 22-23, the Rossignol Essential was developed using the simplest and fewest amount of raw materials, ensuring more than 75% of the ski is 100% recyclable.
“Improving end-of-life management for a product means better design right from the start,” said David Bouvier, Senior Marketing Director, Mountain Sports Equipment, Rossignol. “This has inspired us to design a ski made from as few materials as possible, all of which can be recycled and reused. In comparison with a conventional ski with a current average recyclability rate of just 10%, we’re excited to announce that over 75% of the Essential ski can be recycled. By 2028, our aim is to have one-third of our ski collection developed through this same approach and ethos.”
Rossignol is also applying this same spirit of simplicity and recyclability across other product collections currently in development including: ski boots, technical equipment, and apparel.
To address the current recycling challenges with winter sports equipment and the brand’s responsibility as a category leader, the Rossignol Group has also entered a partnership with MTB, a leading player in recycling and related manufacturing processes. MTB has recently developed of a new water-free process for improved recycling of conventional modern ski constructions. This development was synchronized with that of the Rossignol Essential ski to ensure maximum compatibility and the goal of contributing to a circular economy and product life cycle. Recycled materials can then be repurposed across automotive, garden, or construction industries, and in the future, within new Rossignol Group products. Operational in 2023, MTB’s Recycling Box is an innovative new tool enabling improved recycling of modern conventional ski, boot, and pole constructions.
After announcing its Respect program in 2020, a wide-reaching CSR initiative with targets to reduce its carbon footprint by 30% by 2030, and its industrial waste by 40% by 2025, the Rossignol Group continues to place its environmental and social commitments at the heart of all its major strategic initiatives. To that end, each of the Group’s manufacturing facilities will be operating on renewable energy by January 2023.
Learn more about the Respect program here as well as more on Rossignol’s all-new Essential ski here.