PHAENOM FOOTWEAR DEBUTS

phaenom footwear—the new, premium footwear brand from Full Stack Supply Co, parent of Faction Skis and United Shapes—has unveiled a limited drop of its first-ever product collection. Following four years of research and development, the limited drop signals the market arrival of the hotly-anticipated brand, ahead of its global launch in fall 2024.

The initial range offers two product lines: the fs (Freestyle) and fr (Freeride) ski boots. Emphasizing new, original boot molds, patent-pending technology and a design- and circularity-based ethos, phaenom’s debut represents the most notable entry to the ski boot market in recent memory.

Crafted in Montebelluna, Italy and engineered for style, simplicity, comfort and freeski performance, phaenom’s most distinctive differentiators include:

• The all-black design supports restoration and reuse of the boot and its parts.
• Each element of this product—from panels to buckles to straps and screws—is designed to be repairable and recyclable.
• The patent-pending phaenom strap provides rebound, shock absorption and flex control from a single recyclable material.

The fs collection includes four models designed to achieve flex perfection and shock absorption whether buttering rollers or stomping landings in the park. The fr family features another four models, nearly identical to the fs models yet differentiated primarily by the walk mode and tech inserts. The fr models are engineered to be efficient on the way up and dependable at full speed going down.

fs 01 120

The limited drop features exclusively the fs 01 120 freestyle boot and the fr 01 130 freeride boot; the former is available at phaenom-footwear.com and via select retail partners, and the latter is available solely via select retail partners. The limited drop is offered only in Europe and features sizes 25.5 and 26.5. Sizes ranging from 23.5 to 28.5 will be available in fall 2024 and the addition of sizes 22.5 and 29.5 will launch for season 2025-26.

fr 01 130

“We believe technical footwear should be simple and modern,” says Daniel Tanzer, Full Stack Supply Co. Head of Hardgoods. “Our team, a cohort of footwear experts in Innsbruck, Paris, Asia and Montebelluna, combined deep experience with new development techniques and materials to bring a fresh approach to ski footwear. We share a mission to accelerate the transition to sustainable processes, materials and circularity within the outdoor footwear industry, without ever sacrificing performance and style. We are a Certified B Corp and proud 1% for the Planet partner from day one. Sustainability is at our core.” 


“We’re proud to bring a technical, comfortable, sustainably-minded boot to the market. We have worked closely with athletes and engineers alike to resolve a range of performance issues, ensuring phaenom is truly different to any ski boot on the market today,” explains Full Stack Supply Co. CEO, Alex Hoye. “After intense engagement with our 650-strong retail network, we have been thrilled by the feedback for everything from the performance— including an FIS World Cup gold—to the recycled and recyclable materials, to the clean style. But the strongest feedback has been around the comfort the cabrio design and phaenom strap deliver. With our limited drop this year we wanted to give the riders in the most-worn sizes of the distribution curve in Europe a taste of what we have been developing. We already have strong support from retailers and riders around the world for our full launch in 2024.”

Discover more about phaenom footwear at phaenom-footwear.com, and be sure to give them a follow on Instagram at @phaenom_footwear.