ROSSIGNOL - RIDE FREE

Rossignol has announced an expansion of their famed, under-the-radar Blackops line, which will now include multiple men’s and women’s skis in both the freeride and touring category, along with a corresponding collection of boots, apparel and accessories.

The launch of this multi-category product line, which encourages skiers to go outside the boundaries of traditional freeride equipment, comes under the umbrella of an all-new campaign, Ride Free, because, as Rossignol puts it, “We don’t just freeride. We Ride Free."

To see the full line, and for more on Ride Free, visit rossignol.com/ca_en/blackops.