Atomic, the leader in the design and manufacturing of premium winter sports equipment, is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster of world-class athletes. The new partnership takes effect immediately and Rubens will exclusively use Atomic skis, boots, bindings, and protection for the upcoming 2022/23 winter season.
A globally recognized freeride backcountry skier, Rubens is truly dedicated and extremely passionate about skiing and spends as much time as possible in the backcountry every winter, specializing in putting beautiful lines down mountains for both film and photo projects. Also recognized for tinkering and re-engineering product to better suit his needs, Rubens is well known for his contribution to mainstream product development.
“We’re thrilled to welcome the legendary Chris Rubens to the Atomic team. His well-rounded skillset and depth of knowledge will assist in the continued evolution of our wildly versatile Backland products. Chris will be working directly with our product managers and HQ teams to drive innovation across all aspects of the touring segment,” said Noah Wallace with Atomic Sports Marketing.
Before joining Atomic, Rubens has spent many of his past winters collaborating with Sherpas Cinema, Matchstick Productions and Blank Collective. Between ski adventures, Rubens resides in the town of Revelstoke, BC which provides a backyard of endless opportunities for his mountain pursuits.
“I’m truly honored to be coming into the Atomic team and already I feel like I’m part of the family,” said Rubens. “The opportunity to help with the design of the Backland product line is very much a dream come true to me. We’re already deep in the design process and it makes me very excited for what’s to come in the future.”
“Not only is Chris an exceptional skier and product innovator, he’s also a member of POW Canada and the Canadian Avalanche Association and we look forward to working with and learning from him,” added Wallace.