2026 Product Preview | Sun Peaks B.C. Retailers Demo
Earlier this winter, nearly every ski and snowboard shop in British Columbia congregated with the snowsports industry’s top brands for the time-honoured tradition of the annual B.C. Retailers Demo.
The demo’s host with the most? Canada’s second largest ski area: Sun Peaks Resort. After the event was moved from its longtime home of Big White back in 2023, the sprawling but still quaint-feeling resort that is Sun Peaks has served as an ideal and welcoming location for this gathering of the tribe, which eagerly returned to the multifaceted slopes high above Kamloops, B.C. for the third year in a row.
A significant part of the reason why is just how well Sun Peaks’ layout lends itself to testing skis, or any ski trip for that matter. With its European-style, ski-in, ski-out village, lightning-quick lifts, and a host of hot lappable groomers and glades for skiers of any and all abilites, Sun Peaks’ 4,270 acres of skiable terrain provided everyone in attendance with the opportunity to test an abundance of different planks per day.
Over the course of the two days of demoing, we were graced with a light dusting of snow upon arrival, followed by a day of firmer conditions, which encouraged attendees to try skis of all shapes and sizes, as opposed to solely gravitating towards narrower offerings or their wider counterparts.
And speaking of said skis, now that spring has sprung and ski season is winding down, here’s a tease of what’s coming down the pipeline for next winter and will be arriving at your friendly neighbourhood ski shop this fall…
Armada
Armada’s ARV lineup, which is available in two graphic options along with the women’s-specific line.
Armada’s Whitewalker, updated E-Dollo, and B-Dog.
A glimpse at Armada’s Zero series.
Armada’s Declivity series & Locator series.
Armada’s first-ever ski boot, the AR ONE. Learn more by clicking here.
Atomic
Atomic’s Bent collection, with the Maverick 115 & 105 on the right.
Atomic’s Maverick, Maven and Redster collections.
Black Crows
A preview of Black Crows’ updated graphics for next winter…
Blizzard
Blizzard’s Rustler lineup, which remains unchanged, but with a flashier look.
Blizzard’s Sheeva lineup and the Anomaly collection, which was released this winter.
More of Blizzard’s Anomaly line (left), and the Black Pearl collection (right), which are some of the top selling skis in North America.
Dynastar
Dynastar’s new M-Pro, M-Free and M-Cross collections, highlighted by the all-new M-Free 100.
Elan
Elan’s Playmaker and Ripstick / Ripstick Black Edition collections.
More of Elan’s Ripstick line, with some of the brand’s groomer-slaying skis, the Wingman and Wildcat collections, on the left.
Elan’s female-focused Ripstick collection.
Faction
Faction’s Studio series. The brand’s full lineup remains the same as the current winter's models, but with updated graphics…
Faction Prodigy series.
Faction Prodigy Capsule series.
Faction Agent series.
Faction Agent series, with the all-new, frontside-focused Dancer 79 on the left.
Ferreol
A sneak peek at next year’s lineup from Ferreol, a Quebec-based brand…
Head
Head has completely redesigned its popular Kore line, with new widths, dimensions and construction…
Head’s Oblivion and Supershape collections.
K2
A look at K2’s 25/26 lineup, including the new, freestyle-focused Omen collection…
The K2 Reckoners.
The K2 Mindbenders.
Line
A look at next winter’s Line Bacon 108, Chronics, Blend, TW Pro, Optics and Pandoras.
Nordica
Nordica’s updated Unleashed collection, which includes the new 98 CA.
Nordica’s Enforcer collection, which was updated for the current winter.
Nordica’s female-specific Santa Ana collection, which was also redesigned prior to this winter.
Rossignol
Rossignol’s Sender line, including the brand-new Sender Free 100 on the left, with the Super Blackops to its right, and the women’s-specific Rallybird Soul 102 on the far right.
Rossignol’s hard-charging, front side-focused Arcade collection.
Salomon
Salomon’s revamped QST collection, which you can learn all about by clicking here.
Salomon Depart, QST X, and the all-new QST Blank.
A look at Salomon’s Stance collection.
Volkl
Volkl’s Revolt line, including the all-new Revolt 101 (which rips!) on the left.
Volkl’s Blaze collection.
Volkl’s Mantra collection.
Big thanks to everyone at Tourism Sun Peaks, Sun Peaks Resort, and the beautiful Sun Peaks Lodge for hosting us, the brands and retailers for the good times on and off the slopes, and the ever-friendly community of Sun Peaks for being so warm and welcoming.
For information on Sun Peaks, be sure to visit sunpeaksresort.com.